In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you'll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial...
Read MoreIs the communications budget the first thing to get chopped up during your organization’s budgeting process? Everyone may agree that communication is key to success—in theory—but have a hard time allocating cold hard cash to the concept of paying...
Read MoreI was surfing the web recently and I came across what I considered an interesting headline: "Never use a copywriter for your website." The article's author Tony Hetherington is a copywriter. And he has four reasons for why a copywriters ruin your...
Read MoreNow that you know how quickly your customers read your website, I can explain the 'nitty gritty' of business websites vs. newspapers.
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