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In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you'll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial...

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Is the communications budget the first thing to get chopped up during your organization’s budgeting process? Everyone may agree that communication is key to success—in theory—but have a hard time allocating cold hard cash to the concept of paying...

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Copywriters: good or bad?

By Alysha Dominico • září 22, 2010

I was surfing the web recently and I came across what I considered an interesting headline: "Never use a copywriter for your website." The article's author Tony Hetherington is a copywriter. And he has four reasons for why a copywriters ruin your...

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Now that you know how quickly your customers read your website, I can explain the 'nitty gritty' of business websites vs. newspapers.

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Here's how you can get the most out of your copywriting experience so your website copy works exactly the way you want it.

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