--- title: "\"While Tangible Words was working on redeveloping our website content\"" description: Tangible Words already knew our business well from the Communications Plan and Content Strategy. Tangible Words brought value to our organization even beyond the contracted services. --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/tangible-words-already-knew-our-business-well-from-the-communications-plan-and-content-strategy#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/tangible-words-already-knew-our-business-well-from-the-communications-plan-and-content-strategy#cos-search) By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • listopadu 19, 2015 # "While Tangible Words was working on redeveloping our website content" - [Accreditation Canada International](https://www.rusticfurnitureboston.com/scraper-test/tag/accreditation-canada-international) - [Alysha Dominico](https://www.rusticfurnitureboston.com/scraper-test/tag/alysha-dominico) - [Communications Plan](https://www.rusticfurnitureboston.com/scraper-test/tag/communications-plan) - [Accreditation Canada](https://www.rusticfurnitureboston.com/scraper-test/tag/accreditation-canada) - [tangible words](https://www.rusticfurnitureboston.com/scraper-test/tag/tangible-words) - [Communications Plan and Content Strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/communications-plan-and-content-strategy) - [content strategy](https://www.rusticfurnitureboston.com/scraper-test/tag/content-strategy) - [information architecture](https://www.rusticfurnitureboston.com/scraper-test/tag/information-architecture) - [Testimonials & Client Feedback](https://www.rusticfurnitureboston.com/scraper-test/tag/testimonials-2) “While Tangible Words was working on redeveloping our website content, in-house we were developing the messaging for a new tradeshow banner.  We got Tangible Words on the phone to see if they could contribute to our brainstorming, and suggest more interesting phrasing. Tangible Words already knew our business well from the Communications Plan and Content Strategy; so our ensuing conversation Alysha was incredibly helpful and really unlocked our writers' block. First, Alysha started by asking which of our audiences we were looking to target with this piece. She then brought focus on our unique selling propositions and helped us drill down to come up with the right messages so we could concisely articulate what differentiates us from competitors and make sure we had a more compelling message for our prospects. She also gave suggestions related to images and logos that were good learning points that we may use in our visuals going forward. We had already hired Tangible Words to complete our website information architecture and write our website content - but **Tangible Words brought value to our organization even beyond the contracted services.”** - **Petra Hudakova, Project Officer, [Accreditation Canada](https://www.accreditation.ca/)** tangible-words-already-knew-our-business-well-from-the-communications-plan-and-content-strategy [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog