Before: Topcat (Move Management Company) Had These Problems…
Frustrated with trying to group services together.
Had a hard time explaining services to clients so they understood how amazing the company was and why the services provided were so important.
Wanted a brochure that quickly told prospects what they did, what they offered in a don't-want-to-forget way so they would hang on to the brochure until they were ready to make a purchase.
After: Topcat Now Has An Effective Content Marketing Brochure
Tangible Words helped Topcat take stock of the company's best (and hidden) features.
Next, Tangible Words created a new way to group services together to make Topcat's products more attractive and discernible to prospects.
Then, Tangible Words organized the content for optimal reader-flow in trifold presentation.
The brochure content was copy written and two drafting stages were completed with Topcat to make sure the copy met everyone's expectations.
Tangible Words also provided feedback on the design of the brochure.
Topcat now has a great brochure to use as a “leave behind”. And Topcat feels confident taking their brochure to client meetings to discuss packages and to take to networking functions.