--- title: The Right Words Won't Send The Wrong Message To Your Customers description: Not using the right words sends your customers the wrong message. image: https://www.rusticfurnitureboston.com/hubfs/Imported_Blog_Media/IMG_0125-300x225.jpg --- [![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design) [![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c) [Ë](https://www.rusticfurnitureboston.com/scraper-test/use-the-right-words#mobile) # Email Design Support Guide [**](https://www.rusticfurnitureboston.com/scraper-test/use-the-right-words#cos-search) By [Alysha Dominico](https://www.rusticfurnitureboston.com/scraper-test/author/alysha-dominico) • května 11, 2011 # The Right Words Won't Send The Wrong Message To Your Customers - [business](https://www.rusticfurnitureboston.com/scraper-test/tag/business) - [Business Services](https://www.rusticfurnitureboston.com/scraper-test/tag/business-services) - [Good writing](https://www.rusticfurnitureboston.com/scraper-test/tag/good-writing) - [Rebuilding Your Website](https://www.rusticfurnitureboston.com/scraper-test/tag/rebuilding-your-website) - [Signage](https://www.rusticfurnitureboston.com/scraper-test/tag/signage) - [wrong message](https://www.rusticfurnitureboston.com/scraper-test/tag/wrong-message) - [right words](https://www.rusticfurnitureboston.com/scraper-test/tag/right-words) - [Melbourne](https://www.rusticfurnitureboston.com/scraper-test/tag/melbourne) - [Shopping](https://www.rusticfurnitureboston.com/scraper-test/tag/shopping) ### Here's how one business really ticked off a potential customer... I was recently in a Melbourne business that had a sign up. It said, "insert $1 for 50 credits." Which to me meant that if I inserted a $2 coin, I would get 100 credits. When it didn't, and I lost my $2 in the mix-up, I brought this point up to the clerk. He was more than a little impatient that I didn't understand. "But the sign doesn't say it only accepts $1 coins," I said. ![open up communication](https://www.rusticfurnitureboston.com/hs-fs/hubfs/Imported_Blog_Media/IMG_0125-300x225.jpg?width=300&height=225&name=IMG_0125-300x225.jpg "open up communication") The right words open up communication If he lost customer service points from me on his 'huffiness', he lost even more for having an ambiguous sign up and refusing to correct it. When you're trying to talk to customers, it's important to get the words right. Don't let ambiguous signs, letters, or websites (or wrong messages) in your business be a reason for customers to bolt. If you **[need help](https://www.tangiblewords.com/contact/)**, you can always ask for it. use-the-right-words [![DRAFT (4).png](https://www.rusticfurnitureboston.com/hs-fs/hubfs/DRAFT%20(4).png?width=500&height=500&name=DRAFT%20(4).png "DRAFT (4).png")](http://rusticfurtnitureboston.com) #### HubSpot Contact HubSpot 25 First Street Boston, MA 02113 597-376-3756 #### Keep in Touch ### Subscribe to Our Blog