---
title: Why and How Storyboarding Makes Your Website A Better Sales Tool
description: Storyboarding is planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do.
---

<https://www.rusticfurnitureboston.com/scraper-test>

# [Why and How Storyboarding Makes Your Website A Better Sales Tool](https://www.rusticfurnitureboston.com/scraper-test/why-and-how-storyboarding-makes-your-website-a-better-sales-tool)

 Written by [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) | Apr 17, 2012 6:59:35 AM

> Storyboarding = planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do on the site.

 As website **[copywriters](https://www.tangiblewords.com/copywriting/)**, we have many clients in Toronto and Melbourne that tell us that they are redesigning their website but have decided to just 'tweak' their content. This is not a good idea. Planning is essential. Getting to the root of your U.S.P (unique sales proposition) and understanding the benefits of your business is important.

 

**Storyboard your website content:** Plan reader movement. Plan content for each page. Let your homepage be a navigational page for the whole site.

 

# **Why Storyboard Your Website:**

 1.Customers know ‘why’ to visit other pages.

 2.Customer-friendly: enable quick and easy navigation so you become more popular.

 

### **How to Storyboard Your Website: **

 1.Plan the content around reader interest *before *writing.

 2.Have compelling descriptions of other pages.

 3.Make pages unique and avoid redundancy.

 

 Don’t plan content around ‘what everyone else has’. Think about what your customers **need **to trust you and **want **to know before buying. Ask yourself, is there a **[gap between what your business website](https://www.tangiblewords.com/is-there-a-gap-between-what-your-website-says-you-do-and-what-you-actually-do/)** says you do and what you actually do?

[View full post](https://www.rusticfurnitureboston.com/scraper-test/why-and-how-storyboarding-makes-your-website-a-better-sales-tool)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Vicky Marrack"
  },
  "dateModified" : "2018-03-22T14:01:16.772Z",
  "datePublished" : "2012-04-17T06:59:35Z",
  "headline" : "Why and How Storyboarding Makes Your Website A Better Sales Tool",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://www.rusticfurnitureboston.com/scraper-test/why-and-how-storyboarding-makes-your-website-a-better-sales-tool",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "scraper-test"
  }
}
```