Storyboarding = planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do on the site.

As website copywriters, we have many clients in Toronto and Melbourne that tell us that they are redesigning their website but have decided to just 'tweak' their content. This is not a good idea. Planning is essential. Getting to the root of your U.S.P (unique sales proposition) and understanding the benefits of your business is important.

Storyboard your website content: Plan reader movement. Plan content for each page. Let your homepage be a navigational page for the whole site.