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Suzanne McFarlane

You might need to deal with site selector objections when relocating to your economic development region because clients are intelligent and informed. They do their own research so they feel they are making the best choice for their business. Most...

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When you create small business websites you'll immediately open up your company to a whole new pool of potential customers. Running a small business is no easy task. You’re already stretched to your limits and might feel managing a website could be...

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Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep...

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Manufacturing website design, like web design in any industry, is focused on delivering solutions to the people who need them. Manufacturing standards are not the same from one country to the next. Good news is, web design standards that sell those...

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Using Search Engine Optimization (SEO) professional keyword placement strategies will attract the right buyers to your company website. After all, your website’s good content will only convince people to buy if they can find it!

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Although content is king, the design of your economic development website is also important when trying to attract investors and site selectors to your economic region. Using a content first, then design approach helps you provide quick access to...

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Canada’s Anti-Spam Legislation changes (CASL) - which would have given the public legal entitlement to class action lawsuits for violations of CASL - has been delayed. This is significant for businesses.

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Successful inbound marketing depends on people finding you. Search Engine Optimization (SEO) improves website ranking so that your business gets found faster and more often by potential customers.

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You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. One of the biggest gaps between the two is the definition of a quality...

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To grow your manufacturing business you must try to attract international customers. So, how do you stay competitive globally? You need your manufacturing website to convert international visitors into customers.

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