Email Design Support Guide

Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear...

Cost effective communications support for non-profit organizations is vital for attracting donations and support. Because non-profit communications departments are often the least funded - and non-marketing staff have been tasked with the...

Non-profit organization website design can be complicated. Your website needs to be cost-effective, deal with complex topics, overcome objections and get both staff and donors on board.

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy.

301 redirects allow you to maintain your website’s clout without the need to rebuild your audience from the bottom up when you're rebuilding a website.

The difference between features and benefits is well-known to copywriters but a mystery to many others. And this difference could make the difference when you need to convert leads to sales. What is it about your product or service that is...

In a perfect world your economic development region would speak for itself. But in the online world it’s the  economic development website that talks to potential investors. You can attract investors online through business blogs, and use them to...

Every business owner understands the balancing act between time and money. Either you don’t have enough of one, the other, or both, to get projects done or to support your marketing team. Also, your website needs new content all the time to stay...

In the world of marketing where 'content really is king', hiring content experts is an option for your business. Content gets your business noticed and attracts high-quality prospects online. Yet creating fresh content is easier said than done....

When we think about what adds value to our business, we often think of ways our business can make money. At first glance, blogging doesn’t look like a product or service you can provide to your customer in exchange for money. But this couldn’t be...