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Suzanne McFarlane

By spending as little as six hours a week, 66% of marketers see lead generation benefits with social media. (Hubspot 2016).

When marketing your business use your industry expertise to gain more Twitter followers. You know your business inside out...

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You can attract investors with social media plus boost website traffic. Step One: create a relationship between your business social media accounts and your company’s website. Use social media to offer compelling information that leads followers to...

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It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not.

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Content is a critical component of all online businesses. It’s content that drives your website traffic and social media engagement. With the steady increase in content creation, Google’s search algorithm had to adapt to ensure people always receive...

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A website is a business’s online storefront. And, with its global reach, blogging improves your manufacturing website. Blogging is uniquely suited to the manufacturing industry because you can showcase your expertise and products to a large market...

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Traditionally, businesses didn’t invest in content creation because customers would look for your business in the Yellow Pages, newspapers and (the bigger brands) on TV. Nowadays customers simply look to the Internet (often with their smartphones)....

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Tourism Conferences are an opportunity for problem-solvers to gather with fellow industry leaders to share their solutions. I.e. Problem: needing an escape from the rat-race, that caters to a love of yoga. Solution: a rural wellness retreat offering...

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Customer Relationship Management Systems (CRM) makes it easier to build and maintain business relationships online. CRM software is designed to help you as a small business or large corporations keep track of customer data and organize your...

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Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject lines) helps investors find your emails in their inboxes and more...

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You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

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