Email Design Support Guide

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to...

Blogging adds value to your tourism website. We’ve heard it before. But, you’re already busy running your tourism business, you don’t have the time to come up with content for a blog on your tourism website. But here’s the thing: it may seem like a...

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound...

Canadian manufacturers benefit from using email marketing because reaching international markets can be difficult. Especially when you're competing with industry powerhouses in China and the US. You must work harder to show you’re an industry...

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two...

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1.

If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic...

It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide whether to open an email based on its subject line,...

If you want to go on vacation - to a new city, on a camping trip, or a wine tour - you plan it first, right? Arriving at your destination, like an Ontario tourist region, with no plan wastes time and money. So if you want to create tourism websites...

Words are good. Especially when they’re clear, concise and lift your company’s recognition above your competitors. But a five second video can be your most valuable tool to increase website traffic when your goal is to engage more consumers, fast.

You’ve got 20 seconds to attract economic development investors to your region. That’s not a lot of time to make an impression, even for a seasoned economic development professional.