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Suzanne McFarlane

“Sales” may seem like a dirty word to some, but for businesses, “sales” means survival and your B2B sales team is your greatest weapon.

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Are the best inbound marketing tips on your wishlist this year? If so, we have the gift for you! We’ve pulled together the best of our 2017 inbound marketing agency advice in one pretty package, so your company can start the new year with a...

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Many people think of a new year as the time for a fresh start - out with the old, in with the new.

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If Google were Santa, his version of a naughty or nice list would be ‘most relevant’ or ‘least relevant’. If you want to be at the top of the rankings, and get the goods - meaning qualified website traffic - you need to know how seo improvements...

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If you’re in the business of manufacturing, you’ve got a lot on your plate so your manufacturing marketing strategy might be outdated. Between production, logistics and meetings with customers, it’s hard to focus on marketing your business. Even if...

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Attracting visitors to your economic development website is imperative to growing brand awareness and driving business. To become one of the best economic development websites, a good place to start is with your site’s search engine optimization...

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Have you ever asked yourself “how are companies using social media?” or “how can I convert leads to sales with social media marketing?” If you have, we’ve got answers for you so you can see social media results.

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One of your primary concerns when showing off your economic development region to investors is proving your region’s value. In the smartphone age, that means knowing how to use social media. Social media is all about sharing content, (it’s perfect...

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As a business person, you’re an expert in your field or you’re becoming one. But you can’t be an expert at everything! Sometimes having good business sense means knowing when to call in the cavalry - they can share their website content writing...

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Do you want to optimize your manufacturing website to attract more leads that result in sales — at home and internationally? You have to know how to impress. Whether your goal is to catch the notice of the Web Marketing Association’s WebAward...

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