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Suzanne McFarlane

An active, engaging blog sets the best economic development websites apart. Blogs benefit business in a variety of ways, but from a fundamental standpoint, they serve to boost brand awareness, showcase organizational culture, and build relationships...

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Using email marketing best practices ensures your emails get read so your good content doesn't go to waste. An email newsletter is an excellent way of keeping your target audience up to date on your tourist region’s latest ventures. And reminding...

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Email is an incredibly effective way to reaching larger audiences that's why email marketing for manufacturing companies is a skill you want to master. Even established manufacturing companies can struggle to reach large international markets , but...

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All’s fair in love and economic development. In order to stand out from the pack, the role of marketing in economic development is incredibly crucial. Thanks to technology and the internet, there are many effective marketing options at your disposal.

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Inbound Marketing is a way of selling that draws the consumer toward your offer of value, attracting them with well-presented content on your manufacturing websites. This type of marketing can help companies that manufacture attract more...

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There are two ways to market your business: you can yell through a loudspeaker at a random crowd, or you can have a conversation with people interested in your business.  Inbound and content marketing represent the second option in this analogy....

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Business in your region is growing, but you know there’s more you can do to help it along. You want to attract investors online efficiently so you can make the most of your resources and have measurable progress to show management. But how do you...

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Online visibility is paramount to how you market a tourist destination well. So, the importance of making sure your website has a good search engine ranking can’t be understated. First, prioritize your destination website’s search engine...

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So, you’re wondering: what is HubSpot and how can inbound marketing increase website traffic? Well, let’s first start by talking about why HubSpot exists.At the start of the 2010s, traditional marketing techniques, like TV ads, were still assumed...

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To grow your manufacturing business’ online presence, an attractive website with engaging content is a must. For a truly effective online strategy, it’s also important to pay careful attention to your manufacturing website’s search engine ranking....

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