"Tangible Words gave me a good look from an outsider who knows nothing about what I do. That was really important to me. I use a certain language to explain what I do and that is not always the best way to explain things especially on our website....

Is it STILL possible to make sales from email marketing?

When your followers 'favourite' your Tweets, it can make you feel warm and fuzzy inside. You’re just happy you’ve tweeted information someone is interested in. But how do you ensure that someone shares that interest through their own networks (and...

Pillars are used as building foundations. In communications, especially online, Pillar Content is the foundation for all your online sales tools. It’s fundamental information that speaks to the core aspects of your product or service.

Find the Free CMS Platform to Best Suit Your Website Design Skill Level And Online Needs

Free Content Management System (CMS) web design platforms are a plentiful. You might feel like the easier web design is made for the average person, the more...

Is the communications budget the first thing to get chopped up during your organization’s budgeting process? Everyone may agree that communication is key to success—in theory—but have a hard time allocating cold hard cash to the concept of paying...

A website resources page can be a helpful tool for your users if it’s organized. Like any content on your website, if you make readers figure things out on their own, you risk losing them to a more user friendly site (even if your service or product...

Your website words tell your business story, make it a short story, but a good one. You can’t sell your product on witty banter and video alone—though they do enhance your website words. Make your website purpose obvious and don’t rely on video to...

First off, do you know what your prospects are looking for? If you do, you need to ensure your website purpose is obvious.

Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there is more to having a good website than just the pages. Make an impact online. You...