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Vicky Marrack

Everybody wants to know how much something will cost them whether they can afford it or not. Good content marketing says you need to answer your customers’ questions. So regardless of your product or service—and how cheap or expensive potential...

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Social Media Marketing: the very-real looking chocolate AND peanut butter ice cream cone when bitten, jars your jaw with a plastic surface.

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Get rid of the notion that you have to do all your marketing content yourself: you don’t and you shouldn’t. Sometimes being too close to the message or trying to churn it out between other obligations does more harm than not saying anything at all.  ...

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Position yourself ahead of competitors by writing business blogs, and do it well.

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If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve your website sales potential and generate business...

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Social Media (and its selling power) is evolving: it’s more intuitive and we’re using it better. Not only is the technology advancing but the way people use it to make purchasing decisions is changing too. Social selling is no longer about just...

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In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

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Tangible Words and Amer & Associates will be leading a dynamic strategic planning workshop for the Ontario East Economic Development Commission (OEEDC) and OMAFRA to help you keep your rural community moving forwards in a way that will ensure your...

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Learning to write your online content using Search Engine Optimization (SEO) can be a challenge. Using keywords to create organic interest in your online content, not bought ads, takes some practice but it does pay off.

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Automate your content marketing - plan your content ahead of time so you are always prepared—even if you get crazy busy—to release your newsletter, post a blog or update your social media.

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