If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about...

Before: Certatech (telecom professional services firm) had these problems:

1. Never really were happy with the content. Their website didn’t say all they could do.
2. Certatech Senior Staff and Partners felt the information on their website wasn’t:...

An article (passed to me via my Twitter news feed) I read with interest recently was called “12 Social Signals From Twitter That Could Influence Search Engine Rankings”.

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 in the Canada" – you’d better have an award, or a link to your QA/QC...

Is your business on Twitter, Facebook, LinkedIn, Google+. But the question really is, 'where do I find time to be actively using social media sites and what are the benefits?'

June 21st, 2012: "Building an Effective Business Blog" - CFDC, Bancroft, Ontario: 9am - 3pm *Workshop fee is $50 dollars (before June 6th) or Regularly $65; includes lunch

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

“You have what it takes to get a crowd eating out of your hands simply by sharing your knowledge—you just don’t know it yet.” – Alysha Dominico

Ever go to one of those “workshops” where the speaker puts you to sleep? They ask questions and nobody...