Graphic Text: Help Your Prospects Read Online
Written by
Vicky Marrack
| Aug 22, 2013 1:20:26 PM
Graphic
text
helps readers navigate information quickly and easily:
Headlines and subheadlines
Hyperlinks and interlinks
Bullet points; numbered lists
Captions under all photos
Short paragraphs (often short posts – 150 words).
Website are like Newspapers - we all look at the headlines first.
Headlines are the first thing read online just like a newspaper.
Everyone skim reads online—especially company information. Help prospects move through the information you want them to see with graphic text.
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