I bet you already know, customers are busy people with lots on their minds.
Read More"Dave"* called me up two weeks ago, in a position I often see a lot of customers. They're coming to the end of their sales funnel and are exhausted. They're attracted to online content because of the idea of "free ad space". Plus, they feel it's...
Read MoreI was recently in a Melbourne business that had a sign up. It said, "insert $1 for 50 credits." Which to me meant that if I inserted a $2 coin, I would get 100 credits.
Read More