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Here's how one business really ticked off a potential customer...

I was recently in a Melbourne business that had a sign up. It said, "insert $1 for 50 credits." Which to me meant that if I inserted a $2 coin, I would get 100 credits.

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Great copywriters understand writing AND sales.

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What do your customers see first?

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Warning: not everyone can (nor should) write website copy.

Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or service. Anything less than using a...

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See the power of brand consistency

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Focus on something other than writing your letters, brochures and website pages.

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A few people are a little scared of working with a copywriter. So I'm going to show you just how amazing the process is. And, you'll get a chance to get a free sales letter to use in your business--so you can increase your sales without any more...

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