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With the number of questions we were getting from our clients we decided to write a 3 Blog Series on the Canada's Anti-Spam Laws (CASL) and how it affects your business:

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Businesses now need to have an un-subscribe button on all mass emails thanks to Canada’s Anti Spam laws which come into effect on July 1 2014. That’s good news! And it doesn’t mean you have to panic about CASL, because hopefully you’re already...

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Here’s a 9-point CASL summary so you can get CASL compliant if you aren’t already:

  1. The crux of the new CASL law revolves Commercial Electronic Mailing (CEM) - which refers to emails that encourage participation via coupons, promotion or a sale. If...

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There has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything different?

Our copywriting company has received a lot of emails the past two...

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If you consider yourself something of a writer, you know there’s a difference between “grammar” and “style.” The writing style that should be used in your company website content and business blog is radically different from any style of writing you...

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For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.

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What is the future of email marketing: 2014’s new rules for email marketing 

To add an extra line of support to our key clients, Tangible Words recently created a content strategy and editorial calendar for a new “Clients Only" e-newsletter. After...

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Linked In served this up to me today and I immediately wanted to giggle - which is an awesome reaction for content marketing. Here an ordinary article is talking about an ordinary topic, “should you leave your job” - but the image they’re using so...

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In the last 3 years, Hubspot has emerged as the biggest proponent of content marketing, and they've helped popularize the phrase to which savvy business people are now attached, “ content is king.”

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We’ve written about Twitter a few times on the Tangible Words Blog, but not a lot lately, and that’s for a very good reason.

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