Your Business Approach to Social Media:

1. Improve your website first, or you won’t have anywhere to send them. Phase 1 of your marketing plan must be to make your website damn awesome.
2. Phase 2 is to create a strategy for ONE social media platform...

I just received an e-newsletter with a headline that startled me so much, I had to open it. I got an email from Twitter Counter saying “53 people unfollowed you on Twitter”. I thought, “What the hell did I post about to deserve that?!” And had to...

Beware of Marketing Hype: Even the “greats like Apple” fall into this trap

Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers) about...

1. Reassure prospects you’re the right choice with USP-focused website copywriting. “We’re making 3 to 4 times more sales each week – our online sales have increased 340%!” —Topsy Farms.
2. Become top of mind with your customers and prospects: offer ...

Before you start your new website design and even before you decide on a website developer, don't forget these 6 strategies discussed in the last article. Once you've completed those strategies, you are now ready for a new website or website...

• Make sure all of your team members agree on what your company's new website design needs.
• Save money by talking to content experts before you talk to a website developer.
• Have your current website audited so you have a better idea of what needs...

Have you heard about Google Glass? I hadn't either until I was doing industry research to find this very clever tool that Google has produced. It's not readily available yet as it looks like it is still in the testing phase, but it shouldn't be far...

Google’s new Hummingbird Algorithm has made companies and business owners consider how it affects their business website. With the focus on conversational language and answering questions our readers or potential clients have online, the question...