Email Design Support Guide

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not.

Traditionally, businesses didn’t invest in content creation because customers would look for your business in the Yellow Pages, newspapers and (the bigger brands) on TV. Nowadays customers simply look to the Internet (often with their smartphones)....

Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject lines) helps investors find your emails in their inboxes and more...

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

Use SMART goals for sales and marketing to help align these two essential departments when executing your content marketing strategy. SMART goals make your business objectives reachable. So what are SMART goals and why do sales and marketing need to...

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound...

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two...

Despite the uncertainties south of the border, there are ways you can protect and promote your Canadian manufacturing business to stay competitive in the US market. Developing a communications plan will improve your website content and give you a...

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1.

If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic...

Let’s face it, there are some things you just cannot do when shopping online. You run your hand over a soft, plush sofa at a furniture store. You try on those new running shoes before you buy them. These offline experiences are crucial to the buying...