The more things change the more they stay the same. Take Google’s Mobile Ranking algorithm that came into effect in April 2015. It caused some trepidation (there was a fear that websites not optimized for mobile devices—responsive—would be banished...

Even Loblaws Blue Menu Marketing Can Benefit From Trained Professional Copywriters in 2015

Meet the most popular drink in my house, Loblaws Blue Menu Blueberry Pomegranate Soda Water. And, I’m pretty sure it’s not just me who loves this drink. Its...

We all know about the fun side of social media. We like to see what our friends, idols, and heroes are saying—or laugh at the latest trending humour. But entrepreneurs know that social media is also a serious way to market their business. (You can ...

Your website is a lot of work. It has to stay fresh if you want to keep on top of your online market. But a lot of work doesn’t mean insurmountable, so don’t give up and let your content go stale. A simple guide and plan will help you know what to...

In Ottawa, your target audience is ripe for your business, problem is, they might find your competitors first. And, you'll always have competition whether you’re a leading high tech firm, government support agency, tourism operator, or financial...

You’ve already put the effort into making your website a target audience friendly, highly informative yet simply written online sales tool (get in touch if you’ve missed our website content copywriting and Homepage Rewrite services). Now you need to...

Is it STILL possible to make sales from email marketing?

When your followers 'favourite' your Tweets, it can make you feel warm and fuzzy inside. You’re just happy you’ve tweeted information someone is interested in. But how do you ensure that someone shares that interest through their own networks (and...

Pillars are used as building foundations. In communications, especially online, Pillar Content is the foundation for all your online sales tools. It’s fundamental information that speaks to the core aspects of your product or service.

Is the communications budget the first thing to get chopped up during your organization’s budgeting process? Everyone may agree that communication is key to success—in theory—but have a hard time allocating cold hard cash to the concept of paying...