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Get rid of the notion that you have to do all your marketing content yourself: you don’t and you shouldn’t. Sometimes being too close to the message or trying to churn it out between other obligations does more harm than not saying anything at all.  ...

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Social Media (and its selling power) is evolving: it’s more intuitive and we’re using it better. Not only is the technology advancing but the way people use it to make purchasing decisions is changing too. Social selling is no longer about just...

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In the last article, we discussed easing your content overload by automating your content marketing with an editorial calendar.

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Automate your content marketing - plan your content ahead of time so you are always prepared—even if you get crazy busy—to release your newsletter, post a blog or update your social media.

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If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article “Octopus’s garden: A TED Fellow with a radical approach to saving fisheries” by...

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Fresh website content keeps your site relevant with search engines and interesting to returning users. This means offering up new information regularly to keep your clients and followers engaged. Website content can take different forms; two popular...

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Working in communications for a non-profit organization can be very rewarding. You get to spend your days promoting a cause like your community, your environment, or your health.

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For the second time this week I have been researching something online and come across an event I was interested in only to have the website owner break the online sales cycle on me.

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Re-writing your website content is more than just having professional words boost your brand. You need to know what readers expect from you, and what helps them make a buying decision. Tangible Words' professional copywriters know how to help...

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In the first article, 'Country Goes Viral: Marketing Your Rural Business', we discuss tools that can connect with your customers online. In this article we will look at understanding your customers and how they like to connect with your business to...

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