---
title: | content writing
description: content writing |
---

[![aplite-logo.png](https://landing.saltedstone.com/hs-fs/hubfs/Aplite/aplite-logo.png?width=209&name=aplite-logo.png "aplite-logo.png")](https://www.rusticfurnitureboston.com/email-design)

[![Get Started](https://no-cache.hubspot.com/cta/default/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c.png)](https://cta-redirect.hubspot.com/cta/redirect/2676636/afc0d40c-5a50-49bb-9d58-b4fb7978fb8c)

[Ë](https://www.rusticfurnitureboston.com/scraper-test/tag/content-writing#mobile)

# Email Design Support Guide

[**](https://www.rusticfurnitureboston.com/scraper-test/tag/content-writing#cos-search)

<https://www.rusticfurnitureboston.com/scraper-test/3-benefits-to-remember-when-youre-automating-your-content-marketing>

## [3 Benefits To Remember When You’re Automating Your Content Marketing:](https://www.rusticfurnitureboston.com/scraper-test/3-benefits-to-remember-when-youre-automating-your-content-marketing)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • května 14, 2015

In the last article, we discussed easing your content overload by automating your [**content marketing with an editorial calendar**](https://www.tangiblewords.com/automate-your-content-marketing-with-editorial-calendar).

[Read More](https://www.rusticfurnitureboston.com/scraper-test/3-benefits-to-remember-when-youre-automating-your-content-marketing)

<https://www.rusticfurnitureboston.com/scraper-test/comparing-google-vs-apple-marketing-website-copywriting>

## [Comparing Google vs Apple Website Copywriting](https://www.rusticfurnitureboston.com/scraper-test/comparing-google-vs-apple-marketing-website-copywriting)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • března 11, 2014

## Beware of Marketing Hype: Even the “greats like Apple” fall into this trap

Good website copywriting means really espousing the **[features and benefits](https://tangiblewords.com/what-is-the-difference-between-a-feature-and-a-benefit/)** of your product so that your consumers can make an educated decision (from their computers) about...

[Read More](https://www.rusticfurnitureboston.com/scraper-test/comparing-google-vs-apple-marketing-website-copywriting)

<https://www.rusticfurnitureboston.com/scraper-test/want-new-website-design-checklist>

## ["I Want a New Website Design" Checklist](https://www.rusticfurnitureboston.com/scraper-test/want-new-website-design-checklist)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • února 6, 2014

Before you start your new website design and even before you decide on a website developer, don't forget these **[6 strategies](https://tangiblewords.com/new-website-design-dont-forget-to/) **discussed in the last article. Once you've completed those strategies, you are now ready for a new website or website...

[Read More](https://www.rusticfurnitureboston.com/scraper-test/want-new-website-design-checklist)

<https://www.rusticfurnitureboston.com/scraper-test/strategic-communications-plan-and-content-development-case-story>

## [Strategic Communications Plan and Content Development Case Story](https://www.rusticfurnitureboston.com/scraper-test/strategic-communications-plan-and-content-development-case-story)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • ledna 13, 2014

> *"It became clear that we needed to work with Tangible Words to help deliver our recently specified Communications Plan targets." *Suzanne McFarlane, Community Relations Coordinator, **[MVCA](http://www.mvc.on.ca)**

# Description of the Strategic Communications Project:

- ...

[Read More](https://www.rusticfurnitureboston.com/scraper-test/strategic-communications-plan-and-content-development-case-story)

<https://www.rusticfurnitureboston.com/scraper-test/keys-increasing-open-rates-responses-emails-online-messages-workshop-january-28th-2013>

## [Keys to Increasing Open Rates and Responses to Your Emails Workshop](https://www.rusticfurnitureboston.com/scraper-test/keys-increasing-open-rates-responses-emails-online-messages-workshop-january-28th-2013)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • prosince 16, 2013

On January 28th, 2014 in Belleville, Ontario, Tangible Words in partnership with Loyalist Training & Knowledge Centre will be offering the '**Keys to Increasing Open Rates and Responses to Your Emails, and Online Messages**' full day workshop.

[Read More](https://www.rusticfurnitureboston.com/scraper-test/keys-increasing-open-rates-responses-emails-online-messages-workshop-january-28th-2013)

<https://www.rusticfurnitureboston.com/scraper-test/all-great-email-marketing-uses-this-formula>

## [All Great Email Marketing Uses This Formula](https://www.rusticfurnitureboston.com/scraper-test/all-great-email-marketing-uses-this-formula)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • listopadu 1, 2013

In our last article we discussed what **[an Offer, an Incentive and An Action](https://tangiblewords.com/offer-incentive-action-email-marketing/)** is when Email Marketing. All great email marketing uses this formula:

[Read More](https://www.rusticfurnitureboston.com/scraper-test/all-great-email-marketing-uses-this-formula)

<https://www.rusticfurnitureboston.com/scraper-test/content-marketing-best-practices-infographic-dangers-you-can-avoid>

## [Content Marketing Best Practices: Infographic Dangers You Can Avoid](https://www.rusticfurnitureboston.com/scraper-test/content-marketing-best-practices-infographic-dangers-you-can-avoid)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • července 2, 2013

### **[WIIFM (What's In It For Me?) ](https://tangiblewords.com/email-marketing-does-work-its-just-poorly-done-by-many-people/)**strikes again.

 Don't get so hung up on the trend of making an infographic that you forget solid relationship developing principles. After all, an infographic is one way of using content marketing to build relationships...

[Read More](https://www.rusticfurnitureboston.com/scraper-test/content-marketing-best-practices-infographic-dangers-you-can-avoid)

<https://www.rusticfurnitureboston.com/scraper-test/email-marketing-does-work-its-just-poorly-done-by-many-people>

## [Email Marketing Does Work, It's Just Poorly Done by Many People](https://www.rusticfurnitureboston.com/scraper-test/email-marketing-does-work-its-just-poorly-done-by-many-people)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • června 12, 2013

# Here's a handy snapshot to help you remember the key "do's" and "don'ts" of email marketing.

 From Skadeedle

[Read More](https://www.rusticfurnitureboston.com/scraper-test/email-marketing-does-work-its-just-poorly-done-by-many-people)

<https://www.rusticfurnitureboston.com/scraper-test/are-you-comfortable-seeing-an-online-conversation-and-contributing-to-it-without-a-content-strategy>

## [Comfortable Replying To Social Media Posts Without a Content Strategy?](https://www.rusticfurnitureboston.com/scraper-test/are-you-comfortable-seeing-an-online-conversation-and-contributing-to-it-without-a-content-strategy)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • května 30, 2013

 This morning a client was asking me about her Linked In profile. She has been sharing articles with me that relate to her field. And I said, "instead of sending your comments to me, why don't you "Like" the article or add your comment to the...

[Read More](https://www.rusticfurnitureboston.com/scraper-test/are-you-comfortable-seeing-an-online-conversation-and-contributing-to-it-without-a-content-strategy)

<https://www.rusticfurnitureboston.com/scraper-test/google-penguin-2-0-to-help-users-find-the-content-they-need>

## [Google Penguin 2.0: to Help Users Find the Content They Need](https://www.rusticfurnitureboston.com/scraper-test/google-penguin-2-0-to-help-users-find-the-content-they-need)

 By [Vicky Marrack](https://www.rusticfurnitureboston.com/scraper-test/author/vicky-marrack) • května 27, 2013

Google is going to release a new update to their Search spiders! http://lnkd.in/HCdz4H. It's called Penguin 2.0 update.

[Read More](https://www.rusticfurnitureboston.com/scraper-test/google-penguin-2-0-to-help-users-find-the-content-they-need)

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