Email Design Support Guide

A well-rounded marketing strategy to promote your economic development region starts with a widespread online presence. A hybrid approach making full use of modern tech and opportunities for organic search results, is what will draw the notice of...

When you’re trying to entice investors to your economic development region you know you need to make it as easy as possible. While wining and dining makes a good impression and forms a personal connection, making it easy to do business long distance...

Why Economic Developers Need At Least This 1-Page Strategic Plan

If you’ve listened to any of my EDAC, OMAFRA, or OEMC, webinars and training sessions, you’ll know I advocate:

So now you know which site selectors and potential investors are looking for in your website and companies you should attract to get the best bang for your economic development efforts.

The biggest mistake your economic development website (and subsequent communications) can make...is to sound like everyone else working in economic development.

You know you need to create or renew your economic development website, but do you really know how much it’s going to cost and what your money is buying?

Reaching your target audience aka economic development investors is only part of the mission. You must connect in a way that is helpful to your audience and helps you nurture relationships for long term investment in and growth of your region.

Gathering and cultivating the interest of your target audiences requires forethought and due process. If you do the necessary legwork before your economic development marketing campaign, you simplify the next stage and lend yourself credibility in...

There's always so much to do to market your economic development region.

Your economic development website is the most important tool in your toolbox. It's important that you optimize your economic development website as it's the hub of your marketing efforts and works 24/7 to share information about your community with...