Email Design Support Guide

A message popped up on  Twitter yesterday, "Anyone watching the tennis? #bestgameofwomenstennisforyearsand thatsafact." Sadly, I wasn't. But it reminded me of this ad that appeared during the 2011 Australian Open, which I considered a fairly big...

Do you ever use the words “quality” and “excellent customer service” and “reliable” to differentiate your business from your competitors’? If so, you are missing a great opportunity to tell your ideal customers about who you really are. And worse,...

Now that you know how quickly your customers read your website, I can explain the 'nitty gritty' of business websites vs. newspapers.

Here are some of the things to consider when trying to convert visitors into customers.