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Manufacturing is a precise trade, approached with intent; so is its marketing to attract manufacturer customers. In order to be precise with the marketing content needed to find manufacturing customers locally or internationally you need a clear...

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So you’ve started inbound marketing to attract your target audience (if not, read 5 Reasons Why Inbound Marketing Works). Good choice. However, when you're using inbound marketing as your online marketing strategy, you might be tempted to aim your...

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You need to write economic development content specific to your target audience because content is still king. The most difficult part of creating content for economic development: reaching the right audience. Even businesses with a system for...

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Using websites, blogs, social media posts -  inbound marketing - is an inexpensive and far reaching way to earn international sales for businesses that manufacture. Inbound marketing is a magnetic type of marketing meant to attract customers to you...

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If you’re in the business of helping visitors discover Ontario - or any location - you know what the off-season can do to your bottom-line and the growth of your business. Luckily, there are ways to keep tourists engaged long after the heat of...

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On November 7th, in partnership with EDCO, Tangible Words will be presenting “How Online Marketing Increases Experiential Tourism Dollars in Your Region” @edco1edco webinar as part of a four-part webinar series.

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Potential customers want to do their own research and decide for themselves what it is they need or want, that's why inbound marketing tactics gets more customers.

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If you’re trying to figure out ' what is smarketing? ' you’ve come to the right place. Smarketing is sales and marketing departments at their best. It’s the harmony achieved when sales and marketing converge smoothly in the service of clear business...

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Marketing professionals use the terms content marketing and inbound marketing regularly. Some marketers use the two phrases interchangeably. However, they aren’t really the same thing. Let’s examine what each term means. And how they work together...

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Your business’ Unique Selling Proposition (USP) is the value or benefit that sets your business apart from others in your industry. Whatever is truly unique or one-of-a-kind about the product or service you offer, it’s vital that you make this clear...

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