Email Design Support Guide

First, you need to understand the difference between your target market and your buyer persona so you can use them to improve your inbound marketing strategy.

Sales reps love the sound of the phone ringing. Hope springs eternal: could that be the sound of a ready-to-buy customer on the other end?

Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you consider that 33% of people will decide whether to keep...

You might think that your marketing and sales departments work together as a team (and in a perfect world, they should). But disconnects between marketing and sales teams happen. One of the biggest gaps between the two is the definition of a quality...

It might be difficult to admit but content writers can support your marketing department when they need it most. While your marketing team might see needing help as a sign of weakness; it’s not.

Customer Relationship Management Systems (CRM) makes it easier to build and maintain business relationships online. CRM software is designed to help you as a small business or large corporations keep track of customer data and organize your...

You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.

You have a fantastic product or service.  Successful inbound marketing grabs the attention of potential customers.. Consistent content and contact from inbound marketing lets buyers know what you're offering and how it can help them.  Use inbound...

Sales and Marketing departments can be the feuding siblings of the business world. However, when you align sales and marketing departments you have the opportunity to increase sales, convert leads, and pad your bottom line. But can these two...

How to shape-up your content strategy to meet Canada’s Anti-Spam Legislation (CASL) email marketing standards so you become CASL compliant by July 1.

If you followed the Tangible Words CASL three Blog Series, you’ll know Commercial Electronic...