A Buyer Persona is a Segment of Your Target Market

Let’s say you are a website designer. Your target market are businesses that require website design. That’s a pretty vague description, so you need to break it down into buyer personas. A buyer...

Although manufacturing and industrial companies are an integral part of the global market, sometimes it is difficult to figure out how to  reach your target market, especially when your international customers are spread out all over the globe.

Use Hubspot’s Marketing Free software to help you identify and engage your  target audience. Simply add this powerful inbound marketing software to your website for free. Its signup and analytics capabilities will help you generate more qualified...

Hitting a Bull’s Eye with Your Target Market

In archery, you need to thoughtfully and intentionally concentrate your energy on hitting the target. In business, you apply the same method to your target market. It is not enough to throw random content...

Do you remember the days of walking around your grade school classroom measuring everything in sight with an unwieldy wooden meter stick? Wouldn’t it make your life easier if you could measure return on investment for your inbound marketing just as...

A well-rounded marketing strategy to promote your economic development region starts with a widespread online presence. A hybrid approach making full use of modern tech and opportunities for organic search results, is what will draw the notice of...

Did you know you could be eligible for the Canada-Ontario job grant to provide training for your employees?

Here are a few key points on who is eligible for the Canada-Ontario Job Grant:

• Individual private and not-for-profit sector employers
• be...

Marketing automation is the developing idea that closes the gap between marketing and sales by enabling cold leads to turn into sales through nurturing and following up on visitors interests.

This form of marketing is based around online software...

Keeping Canadian Manufacturing Globally Relevant 

The sales world has changed. If you haven’t noticed, you will soon: historical tactics and channels no longer bring the same leads you once counted on. Inbound Sales and Online Marketing impacts...