In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula:

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Today I received either a personal or a generic email--I couldn't tell.

Finally, an easy way to have more clients come to you with the peace of mind your great ideas won’t fall by the wayside ever again!

Warning: not everyone can (nor should) write website copy.

Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or service. Anything less than using a...

A few people are a little scared of working with a copywriter. So I'm going to show you just how amazing the process is. And, you'll get a chance to get a free sales letter to use in your business--so you can increase your sales without any more...