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Learning to write your online content using Search Engine Optimization (SEO) can be a challenge. Using keywords to create organic interest in your online content, not bought ads, takes some practice but it does pay off.

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There's a big difference between product-based companies and service-based companies when it comes to figuring out which pages and subpages you need on your website.

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Search Engines want up-to-date, frequent, quality content, but how do you keep up? Go through this checklist to make sure you are spending your time on the right things.

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If your business is online, then you will have heard the term 'Web 2.0'. The important question: is your business Web 2.0?

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Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can use. Mailchimp is free but there are others like ...

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1. You didn't ask them to join the 'send out' list.

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I was shopping for a dehumidifier this summer. I knew very little about dehumidifiers. I had to make a purchase that day, but I had no idea what I was looking for. So I started reading the boxes (because even disinterested customers still do...

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I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.

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tag/online-content