Are business testimonials important to your prospects?

If your business is online, then you will have heard the term 'Web 2.0'. The important question: is your business Web 2.0?

If your business relies on online enquiries, then understanding search engine optimization and the difference between organic and Paid will be important to you. Website copywriting clients in Toronto and Melbourne are always asking us about...

An article (passed to me via my Twitter news feed) I read with interest recently was called “12 Social Signals From Twitter That Could Influence Search Engine Rankings”.

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...

Because we’re living in a cynical shopping age, Testimonials on your website have become more important. Your copywriting firm (all over the world-Melbourne to Toronto) knows this, but do you?

Your audience is too educated and weary of companies who have unsubstantiated claims on their website. Unsubstantiated claims include “We’re the best at Customer Service” or "#1 in the Canada" – you’d better have an award, or a link to your QA/QC...

Is your business on Twitter, Facebook, LinkedIn, Google+. But the question really is, 'where do I find time to be actively using social media sites and what are the benefits?'

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

What does it mean "to be evil" in an SEO context?

1. To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your own ideas or at least write with your own words.
2. To try to cheat...