There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow them correctly or, from the unfortunate "black hat" types - how to...

As a website copywriter, we deal with businesses choosing keywords a great deal and discuss the importance and strategy behind them when writing content.

What is an iFrame? An iFrame prevents the entire screen from moving when you scroll down a web page. Instead, only the text scrolls while the company header and page menus remain in view.

I'd give you an example of an iFrame, but I don't want to...

Manage Content Marketing: Use phases like these and you will be more successful. 

1) Content Strategy and set KPIs

With more than 25 pages to write and a looming deadline for a new website, here's what bugged Quantec Geoscience about their old website.

May 29th, 2012: “How to Improve Your Website Content and Build Your Business” - Kingston (KEDCO) 9am to 3pm

"Content marketing" is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?

Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can use. Mailchimp is free but there are others like ...

Website designers (layout, colour and image people) should always work with website copywriters (writers, editors and content strategist people)—and vice versa. Here's why...

Businesses in Toronto, across Ontario and in Melbourne, Australia seem to always want to 'rebrand' by starting with their website. This is never a bad thing as often businesses have an old website and really need it written properly by a website...