Even Loblaws Blue Menu Marketing Can Benefit From Trained Professional Copywriters in 2015

Meet the most popular drink in my house, Loblaws Blue Menu Blueberry Pomegranate Soda Water. And, I’m pretty sure it’s not just me who loves this drink. Its...

Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even better). But, there is more to having a good website than just the pages. Make an impact online. You...

Get rid of the notion that you have to do all your marketing content yourself: you don’t and you shouldn’t. Sometimes being too close to the message or trying to churn it out between other obligations does more harm than not saying anything at all.  ...

If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing investment — of time and money—to ensure you improve your website sales potential and generate business...

If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you must read this article “Octopus’s garden: A TED Fellow with a radical approach to saving fisheries” by...

Fresh website content keeps your site relevant with search engines and interesting to returning users. This means offering up new information regularly to keep your clients and followers engaged. Website content can take different forms; two popular...

Working in communications for a non-profit organization can be very rewarding. You get to spend your days promoting a cause like your community, your environment, or your health.

In the first article, 'Country Goes Viral: Marketing Your Rural Business', we discuss tools that can connect with your customers online. In this article we will look at understanding your customers and how they like to connect with your business to...

You have an amazing tourist destination that “has something for everyone”. You’re sure this place is so amazing that families will love it, your grandma will love it, your dog will love it and...well, you get the point. Sounds amazing, right?

Email Marketing takes time and effort so you want to ensure that your reader's benefit from the information you share but also that they take interest enough to contact you.