Email Design Support Guide

I was copywriting a client's website, and stumbled upon a grammatical query. (In an early draft, I managed to trip myself up with one of those complex sentences I don't usually recommend for online content writing.)

November 4th , 9:30am – 11:30am – How To Improve Your Website Content Today, And Build Your Business Cost: $25 (PS. This session 'sold out' in Toronto!)

Last week, Hubspot contacted me to tell me about their Partners Program. I thought that was kind of neat and looked at the video they sent.

You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan" because we're generally copywriting more than one...

Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.

With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. All business seminars in Ottawa will be located at the Ottawa City...

I was shopping for a dehumidifier this summer. I knew very little about dehumidifiers. I had to make a purchase that day, but I had no idea what I was looking for. So I started reading the boxes (because even disinterested customers still do...

There's a reason some companies are leaders in their industry.

I was recently researching Merchant Services in Canada. The majority of the holders I came across had poor customer service. I wanted to find out some basic information in my own time,...

An effective 'call to action' on your website is NOT  the words "call me" with your contact details.

If you want to start a relationship with prospects from your website, you need to have enticing offers, and incentives that are too good to pass up...

Most copywriters are freelance writers. Which means they might not have the same Quality Management Systems in place as a copywriting company. At least that's what our clients thank us for.