I've been working on copywriting this Toronto company website that has over 30 pages. The business owner figured that's what it would take to capture all of the ideas he had.

"Dave"* called me up two weeks ago, in a position I often see a lot of customers. They're coming to the end of their sales funnel and are exhausted. They're attracted to online content because of the idea of "free ad space". Plus, they feel it's...

I have already written about why I think you should build your website with WordPress, certainly all of your business blogs.

My friend Nick said someone tried to sell him pre-written content for his website. It was written just for industries like his. His web developer thought it was a good idea: at least with buying pre-written content he wouldn't have to write the...

For those of you on our database, you may have already heard about Flexi-Words, a brand new service from Tangible Words.

It used to be that colloquial language was frowned upon. Not so anymore.

I read this the other day; it's a terrific example of great writing, and epitomises Tangible Words' copywriting outlook.

We run into so many potential clients that honestly believe that since they can write an English sentence, then they can write their own online content. But people need to understand that website copywriting is a trained skill that is very different...

Warning: not everyone can (nor should) write website copy.

Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or service. Anything less than using a...