Simon Sinek (in his famous "Golden Circle” Ted Talk) says people don't buy your company's "what" or "how" but the "why you do what you do" - it's this compelling reason that makes companies stand out amongst all competition.
"Ever since I attended a Tangible Words workshop, I've been impressed—and relieved—to have found an organisation who really understands our needs; from offering workshop accessibility options to using a process that really allows Tangible Words to...
Read MoreDo you ever wonder how many business blog articles you have actually written? Do you remember when you first started?
Read MoreIt used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still need...
Read MoreThere has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything different?
Our copywriting company has received a lot of emails the past two...
If you consider yourself something of a writer, you know there’s a difference between “grammar” and “style.” The writing style that should be used in your company website content and business blog is radically different from any style of writing you...
Read More"My website’s homepage copy has to drive traffic to my online store. I struggled to build trust with website visitors on my homepage, and give them all the information they needed to trust my product. Tangible Words conceptualised what points needed...
Read MoreGood website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers) about...
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