Content Marketing is essential to your business. Your business website must speak to your clients (WII.FM), be interactive (interlinks), and help them skim through easily (headlines), as this is what they will do when reading online. This is all...

Search Engines want up-to-date, frequent, quality content, but how do you keep up? Go through this checklist to make sure you are spending your time on the right things.

November 1st: “Keys to Better Open Rates and Responses to Your Emails, and Online Messages"  Kingston, Ontario (KEDCO)

October 24th: "Building an Effective Business Blog" - KEDCO, Kingston, Ontario: 9am - 3pm *Workshop fee is $90 dollars; includes lunch

Has this happened to you? I just received an email in my inbox. It came up on my iPhone with the headline and one sentence of topic. I could also see who it was from.

If your business is online, then you will have heard the term 'Web 2.0'. The important question: is your business Web 2.0?

How writing online to your target audience is different to how you write to your audience in brochures.

1. Give less information on your brochures. Brochures do not allow you to hyperlink. Hyperlinking on websites allows you to show readers you...