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Is your business on Twitter, Facebook, LinkedIn, Google+. But the question really is, 'where do I find time to be actively using social media sites and what are the benefits?'

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We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

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Lately, we've been working on "Case Stories" for a lot of clients.

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I'm a little worried about some of the people out there writing e-newsletters in-house.

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Apparently, some dissenters are proclaiming that e-newsletters work more against you than for you in business.

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1. You didn't ask them to join the 'send out' list.

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Someone once said: the best choice is an informed choice.

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There's an updated link to our copywriting business workshop on Friday October 21st. Hope to see you there!

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Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.

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When you buy an iPod, you want it to be the same product whether you bought it from an Apple store or a department store, right? So it might seem strange when I tell you that your business website needs to show readers why you're different.

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