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For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.

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Linked In served this up to me today and I immediately wanted to giggle - which is an awesome reaction for content marketing. Here an ordinary article is talking about an ordinary topic, “should you leave your job” - but the image they’re using so...

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"My website’s homepage copy has to drive traffic to my online store. I struggled to build trust with website visitors on my homepage, and give them all the information they needed to trust my product. Tangible Words conceptualised what points needed...

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"Knowing which strategic content marketing tasks to tackle in sequence is critical for the Ontario East Economic Development Commission (OEEDC) . Tangible Words created a Communications Plan and Content Strategy to help our Innovative Rural...

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We’ve written about Twitter a few times on the Tangible Words Blog, but not a lot lately, and that’s for a very good reason.

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Join Tangible Words and Sales Professionals of Ottawa on Tuesday May 13th at 11:30am for lunch and a seminar on:

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It occurred to me this morning that I’ve been using social media for nearly over 14 years, and while I’ve been running a content marketing company in Canada and Australia for 4 of those years - I’ve only just started using three of the world’s...

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Tangible Word's served The Human Well's clients and partners as a value-add to the service The Human Well provides. We fulfilled specific professional services needed: website copywriting and content strategy for NexXera and Natalie Richter Global...

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Before: Topcat (Move Management Company) Had These Problems…

  • Frustrated with trying to group services together.
  • Had a hard time explaining services to clients so they understood how amazing the company was and why the services provided were so...

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I just received an e-newsletter with a headline that startled me so much, I had to open it. I got an email from Twitter Counter saying “53 people unfollowed you on Twitter”. I thought, “What the hell did I post about to deserve that?!” And had to...

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