In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula:

Email Marketing takes time and effort so you want to ensure that your reader's benefit from the information you share but also that they take interest enough to contact you.

My younger cousin was applying for a scholarship recently and asked me to pass my eyes over his application to see if I thought he'd clearly answered the questions, and to make sure he hadn't sold himself short.

Before: The OnTime Group (A Transportation Company) Had These Problems...

1. The OnTime Group was trying to create a brochure. But it was taking too long (over 4 months), and there didn't seem to be a set process for completion in place.

We had some questions about preparing for the next change in SEO rules from search engines like Google after the "Google's New Rules" post.

What does it mean "to be evil" in an SEO context?

1. To copy someone else's unique content. That's plagiarism. No librarian is going to tolerate that. You have to write about your own ideas or at least write with your own words.
2. To try to cheat...

There's always a lot of talk online (by people who like to guess at Google's search algorithms, and general "leaders of the SEO pack") aboutGoogle's New SEO rules: how to follow them correctly or, from the unfortunate "black hat" types - how to...

Manage Content Marketing: Use phases like these and you will be more successful. 

1) Content Strategy and set KPIs

"Content marketing" is a type of Web 2.0 advertising (Web 2.0: now anyone can easily publish content online). But why do you need content marketing?

Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can use. Mailchimp is free but there are others like ...